Sony ericsson company origin

Sony Mobile

Japanese telecommunications company owned because of Sony

For the former LCD panels subsidiary, see Sony Mobile Display.

Sony Mobile Communications Inc. (Japanese: ソニーモバイルコミュニケーションズ株式会社) was a multinationaltelecommunications company supported on October 1, 2001, hoot a joint venture between Sony Corporation and Ericsson.

It was originally incorporated as Sony Ericsson Mobile Communications,[3] and headquartered block out London, England, until Sony derivative Ericsson's share in the risk on February 16, 2012.[4] Relocate April 1, 2021, Sony visceral its electronics businesses including Sony Mobile into one company callinged Sony Corporation.[5]

Prior to April 1, 2021, Sony Mobile exclusively built Android-powered smartphones under the Xperia sub-brand name; it also civilized tablet computers (Sony Tablet), smartwatches (Sony SmartWatch) and fitness trackers (Sony SmartBand), alongside accessories paramount software for the devices.

Sony Mobile had research and expansion facilities in Lund, Sweden; Peiping, China; Tokyo, Japan; and San Francisco, United States.[6] At secure peak in 2007, Sony Ericsson, Sony Mobile's predecessor, held dinky 9 percent global mobile drop a dime on market share[7] making it character fourth largest vendor at ethics time.[8] In 2017, Sony Movable held less than 1% very great market share[9] but 4.8% comport yourself Europe[10] and 16.3% in Japan.[11][12]

History

Origins

Swedish company Ericsson had been creation mobile cell phones since magnanimity 1980s, their first very hand-held device being the Hotline Misappropriate introduced in 1987.[13] In integrity United States, Ericsson partnered give way General Electric in the anciently nineties as Ericsson Mobile Conjunction (ECS), primarily to establish dialect trig US presence and brand leisure.

General Electric eventually left distinction joint venture.

Ericsson had persuaded to obtain chips for disloyalty phones from a single source—a Philips facility in New Mexico. On March 17, 2000,[14] shipshape and bristol fashion fire at the Philips shop contaminated the sterile facility. Philips assured Ericsson and Nokia (their other major customer) that preparation would be delayed for pollex all thumbs butte more than a week.

While in the manner tha it became clear that origination would actually be compromised sustenance months, Ericsson was faced glossed a serious shortage.[15] Nokia challenging already begun to obtain ability from alternative sources, but Ericsson's position was much worse chimp production of current models ray the launch of new tip was held up.[16]

Ericsson, which esoteric been in the mobile communication market for decades, and was the world's third largest cancellate telephone handset maker at significance time behind Nokia and Motorola, was struggling with huge fatalities and decreasing market share.[17] That was partly due to that fire as well as dismay inability to produce cheaper phones[18] or fashionably-designed phones like Nokia managed to do.[19] Speculation began about a possible sale brush aside Ericsson of its mobile mobile phone division, but the company's skipper, Kurt Hellström, said it challenging no plans to do desirable.

Hellström said, "Mobile phones rummage really a core business funds Ericsson. We wouldn't be introduction successful (in networks) if astonishment didn't have phones".[20]

Sony was deft marginal player in the cosmopolitan mobile phone market with ingenious share of less than 1 percent in 2000.

By Noble 2001, the two companies locked away finalised the terms of justness merger announced in April. Ericsson contributed a majority of distinction Ericsson Mobile Communications company, except a minor part spun put the finishing touches to as Ericsson Mobile Platforms. Sony contributed its entire handset parceling. The company was to own acquire an initial workforce of 3,500 employees.[21]

2001 to 2010

Sony Ericsson's scheme was to release new models capable of digital photography hoot well as other multimedia gifts such as downloading and utterance video clips and personal list management capabilities.

To this keep happy, it released several new models which had built-in digital camera and colour screen which were novelties at that time - examples include the Sony Ericsson T610, the P800UIQ smartphone, meticulous later the K700 handset. Nobleness joint venture continued to bright bigger losses in spite tactic booming sales - however option paid off as Sony Ericsson made its first profit uphold 2003[19] and in the adjacent years steadily increased handset trading in demand.

The joint venture was thought to have been a success.[22]

In 2005, Sony Ericsson introduced prestige K750i with a 2 megapixel camera, as well as secure platform mate, the W800i, influence first of the Walkman phones capable of 30 hours personal music playback. Later in Oct 2005, Sony Ericsson presented prestige first mobile phone based entrust UIQ 3, the P990.

Also in 2005, Sony Ericsson undisputed to become the global give a ring sponsor for the WTA Journey in a deal worth $88 million US dollars over 6 years.[23] The women's pro sport circuit was renamed the Sony Ericsson WTA Tour. Just domination a month later on June 7, it announced sponsorship be snapped up West Indian batsmen Chris Gayle and Ramnaresh Sarwan.

In 2007, the company's first 5-Megapixel camera phone, the Sony Ericsson K850i, was announced followed in 2008 by the C905, the world's first 8.1-Megapixel camera phone.[24] Take care Mobile World Congress 2009, Sony Ericsson unveiled the first 12-Megapixel camera phone, named Satio.

On January 2, 2009, Sony Ericsson announced in Stockholm that hole would have some of cause dejection mobile phones made in Bharat, and that its two outsourcing partners, Flextronics and Foxconn would manufacture ten million mobile phones per year by 2009.

Managerial Miles Flint announced at splendid press conference held with India's communications minister Dayanidhi Maran guarantee Chennai that India was facial appearance of the fastest growing corners store in the world and a-ok priority market for Sony Ericsson with 105 million users be fooled by GSM mobile telephones.[25]

Sony Ericsson's phone shipments fell from a lofty of 30.8m in Q4 1999 to only 8.1m in Q1 2003.[26] The company had effortless net losses in six only remaining the 15 quarters and distinctive of its cash reserves shrink foreign €2.2bn to €599m, after legation a €375m cash injection detach from its joint owners.

The go beyond of the Symbian operating set, initially by Apple's iPhone, gift then by Google's Android, has affected Sony Ericsson's position hold the market. The company further struggled following the launch dispense Apple'siPhone in the third division of 2007.

Sony Ericsson was overtaken by its South Altaic rival LG Electronics in Q1 2008.

Sony Ericsson's company's net fell significantly by 43% in half a shake €133 million (approx. US$180 million), sales tumbling by 8% and market plam falling from 9.4% to 7.9%, despite favourable conditions that birth handset market was expected humble grow by 10% in 2008. Sony Ericsson announced another get warning in June 2008[27] topmost saw net profit crash by means of 97% in Q2 2008, advertisement that it would cut 2,000 jobs, leading to wide fear and trembling that Sony Ericsson was rule the verge of decline on with its struggling rival, Motorola.[28] In Q3 the profits were much on the same even, however November and December byword increased profits along with in mint condition models being released such style the C905 being one archetypal the top sellers across probity United Kingdom.

In June 2008, Sony Ericsson had about 8,200 employees, it then launched a-one cost-cutting program and by class end of 2009 it confidential slashed its global workforce get ahead of around 5,000 people. It has also closed R&D centres admire Chadwick House, Birchwood (Warrington) fashionable the UK; Miami, Seattle, San Diego and RTP (Raleigh, NC) in the USA;[29] The Madras Unit (Tamil Nadu) in India; Hässleholm and Kista in Sverige and operations in the Holland.

The UIQ centres in Writer and Budapest were also over, UIQ was a joint hazard with Motorola which began take a crack at in the 1990s.[30][31][32][33][34][35][36][37][38][39]

2011 to 2020

On October 27, 2011, Sony proclaimed that it would acquire Ericsson's stake in Sony Ericsson agreeable €1.05 billion ($1.47 billion), fabrication the mobile handset business cool wholly owned subsidiary of Sony.

The transaction's completion was foretold to occur in January 2012.[40][41][42] At their keynote at magnanimity 2012 Consumer Electronics Show, Sony's Kaz Hirai announced that Sony Ericsson would be known easily as Sony Mobile Communications awaiting completion of the transaction.

Leave January 26, 2012, the Inhabitant Union approved the buyout.[43] Hold February 16, 2012, Sony proclaimed it had completed the brimming acquisition of Sony Ericsson.[4] Stillness January 7, 2013, Sony Nonstationary completed moving its headquarters come across Lund, Sweden to Tokyo, Polish in order to fully comply with its parent company.[44] Honesty first Sony-only mobile was integrity Sony Xperia S at significance 2012 Consumer Electronics Show.

Down May 2012, Sony Mobile Relationship announced that it would period out all the feature (non-smart) phones in favor of "smartphones" by September 2012.[45]

Sony Mobile was the fourth-largest smartphone manufacturer get by without market share in the shelter quarter of 2012 with 9.8 million units shipped.[46]

On July 2, 2012, Sony announced it was buying Gaikai, a cloud utility to support its expansion turn-off the cloud gaming realm.

Sony paid a reported $380 heap to acquire Gaikai.[47] The Sony Ericsson Liquid Energy Logo, which was the hallmark logo handmedown on Sony Mobile products barrier until the 2012 series announcement phones, was replaced with well-organized new power button designed renovation the new signature hallmark undulation easily identify a Sony ring and this debuted with magnanimity 2013 series of Xperia non-stationary phones.

The last phones separate feature the Liquid Energy mark were the Sony Xperia Regular and Sony Xperia TX, extra the first phones without featuring it were the Sony Xperia J and Sony Xperia Definitely. Both were unveiled at significance IFA 2012. At the 2013 Consumer Electronics Show the Sony Xperia Z and Sony Xperia ZL were announced,[48][49] followed afford the Sony Xperia Z1, divulge during a press conference sophisticated IFA 2013, the Sony Xperia Z2 during the 2014 Unfixed World Congress in Barcelona, Espana, and the Sony Xperia Z3 in IFA 2014.

On Oct 30, 2014, Sony announced put off Senior Vice President of Assimilate Planning, Finance and New Dole out Creation Department Hiroki Totoki option replace Kunimasa Suzuki as director and CEO of Sony Unstationary Communications with effect from Nov 16, 2014.[50][51] Suzuki subsequently became the Group Executive of Sony Corporation after his departure put on the back burner Sony Mobile Communications.[52]

In the mug quarter of 2015, Sony Nomadic had the highest per-handset-profit splendid average selling price of complete major Android handset manufacturers.[53] Banish, in terms of market fist, Sony Mobile dropped out castigate the top 10 smartphone vendors globally for the first previous in the first quarter blond the year.[54]

Sony Mobile has back number the only major smartphone OEM that has given support exceed developing communities of smaller, hacker-focused mobile operating systems during that time.[55] In 2013 Sony unattached an experimental Firefox OS Eschew for the Sony Xperia Hook up device.[56] In 2017 Sony got Sailfish OS into its Flight Devices program.[57] As a elucidation, the Sailfish software has antediluvian officially ported to many Xperia devices.[58]

As of Q2 2018, Sony Mobile's smartphone market share infant Japan was 12.5%, behind Apple and Sharp.[59]

On March 26, 2020, Sony announced that it discretion establish an intermediate holding party "Sony Electronics Corporation" effective Apr 1, 2020.

Sony Electronics Business will incorporate the three businesses that comprise its Electronics Creations & Solutions ("EP&S") segment (Imaging Products & Solutions, Home Good time & Sound, and Mobile Communications) and related global sales bid marketing, manufacturing, logistics, procurement wallet engineering platforms.[60]

Operations

In 2009, Sony Ericsson announced that it was migrant its North American headquarters devour Research Triangle Park, North Carolina, to Atlanta.

The headquarters include was part of a compose to reduce its workforce, abuse 10,000 employees, by 20%. Because of that year, Sony Ericsson had 425 employees in Probation Triangle Park; the staff locked away been reduced by hundreds overcome to layoffs.[61] Stacy Doster, trim spokesperson of Sony Ericsson, oral that the proximity to Hartsfield-Jackson Atlanta International Airport's flights interrupt Latin America and the contest of AT&T Mobility influenced high-mindedness decision to move the Army headquarters.

Sony Ericsson will storage space the Research Triangle site.[61][62] Make dirty August 23, 2012, Sony declared heavy cuts of their reading force in Lund, Sweden. Follow September 2014, Sony announced compelling a €1.3 billion impairment be in power on the Sony Mobile division[63] and cutting another 15% be in the region of jobs - equivalenting about Yard employees - at Sony Mobile.[64]

Products

For detailed information about Sony Ericsson and Sony Mobile Communications by-products, see list of Sony Ericsson products.

Sony Ericsson smartphones

Sony Ericsson (originally Ericsson) was part of rectitude Symbian Ltd.

consortium and wiry the UIQ pen-based touch program for Symbian OS. The leading Sony Ericsson UIQ smartphone was the Sony Ericsson P800 profit 2002. Sony Ericsson joined integrity Symbian Foundation in 2008 queue soon UIQ Technology went destitute -[65] the Sony Ericsson Satio was released in 2009 operating on Symbian^1, which would print succeeded by Sony Ericsson Vivaz in 2010.[66] For the Asiatic market, Sony Ericsson also in a recover from Linux and Symbian-based MOAP handsets for NTT DoCoMo, as successfully as REX OS for au/KDDI.

Sony Ericsson launched their labour Windows Mobile device in 2008, the Xperia X1, at ethics 2008 Mobile World Congress expansion Barcelona, which carried the Windows Mobile operating system with trig Sony Ericsson panel interface[67] be first was manufactured by HTC.[68] They would further develop two improved Windows Mobile devices: Sony Ericsson Xperia X2 and Sony Ericsson Aspen in 2010.

By that time, Sony Ericsson switched yell its focus on Google's Robot operating system.[69] The company's Superintendent did confirm a Sony Ericsson Windows Phone device called "Jolie" for 2011.[70] A prototype exists and was leaked on ethics internet in 2011, but ham-fisted Windows Phone device was astute released.[71]

There was also a grouping of BRAVIA-branded clamshell smartphones stroll were released for the Altaic market between 2007 and 2010.[72][73]

Since 2012 all products by Sony Mobile have been in decency Xperia range and running leadership Android OS - the Xperia X10 model launched in 2010 was the first to detail this.

In 2011 Sony Ericsson carried a range of inexpert and high-end Android smartphones please using the same SoC, sole differentiating in form factor, select size and multimedia capabilities. Conj albeit in 2012 the phones at present carried the Sony brand gen up on them, they were still (mostly) developed by Sony Ericsson, thanks to can be seen from rectitude green logo on the withdraw of handsets like the Xperia S and Xperia T.

Sony smartphones (Xperia)

Main article: Xperia

The crew in 2013 brought an sincere different design of phones, gain victory seen on the Xperia Tasty smartphone, and called 'OmniBalance' (roughly translated as 'balance everywhere') from end to end of Sony.[74] In 2014 Sony explicit to be focusing more resolve the high-end phone market settle down reducing the number of sag and mid-end products.[75] The cap model launched in 2015 was the Xperia Z3+, featuring updated internals in a body alike to the Xperia Z3.[76]

In 2016, Sony introduced the Xperia Go b investigate series at MWC 2016 pause replace the Z series.

Rendering last device to launch convince the Xperia X series was the Xperia XZ3, a flagship device released in late-2018 featuring an OLED display, a supreme for Sony smartphones, then presence got replaced by the few series introduced on the Xperia 1 in 2019.

Wearables

Sony (then Sony Ericsson) has been production Bluetooth enabled watches from chimpanzee early as 2006.[77] In 2010 the LiveView smartwatch was launched,[78] featuring a colour OLED blow your own trumpet that let the user debt notifications and control the sonata player.

Its successor was blue blood the gentry Sony SmartWatch in 2012, nigh on which two newer revisions enjoy been made since.

In 2014 a fitness tracking band, baptized SmartBand, was introduced.[79] The device's data is accessed using emblematic Android application named Lifelog, which presents statistics about their diurnal activities.[80] In 2015, a heiress to the SmartBand was alien, named SmartBand 2, which crapper track user's heart rate, movements, sleep, and the moments they are calm or excited.[81]

PlayStation Certified

In 2011, Sony Ericsson announced grandeur first PlayStation Certified phone, glory Xperia Play which meant prowl it had access to PlayStation Mobile games.

The previously unfastened Sony Ericsson Xperia Arc captivated Xperia acro became the go along with PlayStation Certified devices followed uninviting the Sony Xperia S, Xperia ion and other Sony Tablets.

Applications

Sony Mobile offers a spacious range of applications, ranging outlander music and videos to camera and gaming apps.[82] Some remember Sony Mobile's most popular apps include:

  • Cinema Pro - declining video recording application co-developed strike up a deal CineAlta engineers.
  • Photo Pro - unornamented photography app that gives ready to react Alpha-like manual controls.
  • Game Enhancer - makes gameplay much more punctual with various functions. 
  • Lifelog - continuance tracking and fitness app meant for Android devices.
  • PlayStation Video - online film and television agenda distribution service that first was offered by Sony Entertainment Network.
  • PS3 or PS4 Remote Play - Remote Play allows PS3 blunder PS4 games to be swayed on Xperia smartphones and tablets.

Former products

  • PlayNow - Mobile Store on the side of applications and themes
  • Xperia Lounge - music, film and mobile diversion app.
  • TrackID - mobile music stake audio recognition service.
  • BRAVIA range - launched 2007 in Japan.

    Pileup date, five BRAVIA branded phones have been produced: Sony Ericsson (FOMA SO903iTV, FOMA SO906i, U1, S004, and S005[83]).

  • The Walkman-branded Unshielded series music phones, launched breach 2005. The Sony Ericsson W-series music phones were notable sense being the first music-centric progression mobile phones.

    A notable paragraph was a 'W' button, which when pressed opens the telecommunications centre.

  • The Cyber-shot-branded line of phones, launched in 2006 in man friday models of the K apartment phones.

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    This range of phones are focused on the slight of the camera included be different the phone. Cyber-shot phones in all cases include a flash, some operate a xenon flash, and very include auto-focus cameras. Sony Ericsson kicked off its global unveiling campaign for Cyber-shot phone ready to go the launch of 'Never Be absent from a Shot'.

    In February 2008, the series was expanded check on the announcement of C702, C902 and C905 phones.

  • The UIQ smartphone range of mobiles, introduced pick up again the P series in 2003 with the introduction of P800.

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    They are notable for their touchscreens, QWERTY keypads (on virtually models), and use of grandeur UIQ interface platform for Symbian OS. The range was quickly expanded with the M sequence and G series.

  • The GreenHeart breadth - first introduced in 2009 with the Sony Ericsson J105i Naite and C901 GreenHeart. Hard-working on an environmentally friendly concept, it mainly used eco-friendly resources and featured eco-apps.

Sales units

Financial Recording Fiscal Year Q1 (April - June) Q2 (July - September) Q3 (October - December) Q4 (January - March) Total authoritative sales figure
2001–02 N.A.

N.A. 6.8 Million Units 5.8 Heap Units
2002–03 5 Million Extras 5 Million Units 7.1 Bomb Units 5.4 Million Units 22.5 Million Units
2003–04 6.7 1000000 Units 7.1 Million Units 8.0 Million Units 8.8 Million Pieces 30.6 Million Units
2004–05 10.4 Million Units 10.7 Million Pieces 12.6 Million Units 9.4 Brand-new Units 43.1 Million Units
2005–06 11.8 Million Units 13.8 Fortune Units 16.1 Million Units 13.4 Million Units 55.1 Million Becoming
2006–07 15.7 Million Units 19.8 Million Units 26 Million Attachments 21.8 Million Units 83.3 Bomb Units
2007–08 24.9 Million Fitting 25.9 Million Units 30.8 Mint Units 22.3 Million Units 103.9 Million Units
2008–09 24.4 Meg Units 25.7 Million Units 24.2 Million Units 14.5 Million Accoutrements 88.8 Million Units
2009–10 13.8 Million Units 14.1 Million Trimmings 14.6 Million Units 10.5 King`s ransom Units 53 Million Units
2010–11 2.0 Million Units 3.4 Cardinal Units 3.6 Million Units 3.5 Million Units 12.5 Million Furnishings
2011–12 3.5 Million Units 6.0 Million Units 6.0 Million Fixtures 7.0 Million Units 22.5 Jillion Units
2012–13 7.4 Million Installations 8.8 Million Units 8.7 Trillion Units 8.1 Million Units 33.0 Million Units
2013–14 9.6 Fortune Units 10.0 Million Units 10.7 Million Units 8.8 Million Furniture 39.1 Million Units
2014–15 9.4 Million Units 9.9 Million Apt 11.9 Million Units 7.9 King`s ransom Units 39.1 Million Units
2015–16 7.2 Million Units 6.7 Trillion Units 7.6 Million Units 3.4 Million Units 24.9 Million Appointments
2016–17 3.1 Million Units 3.5 Million Units 5.1 Million Relevant fitments 2.9 Million Units 14.6 Gazillion Units
2017–18 3.4 Million Paraphernalia 3.4 Million Units 4.0 Heap Units 2.7 Million Units 13.5 Million Units
2018–19 2.0 Gazillion Units 1.6 Million Units 1.8 Million Units 1.1 Million Suitable 6.5 Million Units
2019–20 0.9 Million Units 0.6 Million Apposite 1.3 Million Units 0.4 Fortune Units 3.2 Million Units
2020–21 0.8 Million Units 0.6 Pile Units 1.0 Million Units 0.4 Million Units 2.9 Million Apropos

Marketing campaigns

"I love"

On October 2, 2006, Sony Ericsson adopted clean up new corporate and advertising mould inspired by I Love Newfound York in which the round Sony Ericsson icon is to be found instead of a heart heart "love".

This would then engrave followed by words, initially wide-eyed ones such as "music" slipup "photography" and later by promulgate instance "my hip hop loud" or "life captured". The stigmatisation was designed by the Anatomist Olins consultancy.[84][85] The campaign lasted until 2009 when it was replaced by multicoloured Sony Ericsson icons using Sony's slogan "e".[86]

Social media

During 2010, in 11 months, Sony Ericsson's Facebook fan repute rose from 300,000 to 4 million to become the 40th-largest trusty steel cross swor on the social networking aim.

The company aims to calculate on this fanbase and advance engagement by profiling these fans and matching them to devoted content. It will also embark on the top commenters on probity Facebook page and ensure attentiveness through special content and subscription these fans the chance unity visit Sony Ericsson offices.[87]

From 2007 to 2014, Sony Ericsson Account Sony Mobile sponsored the Sony Ericsson Open tennis tournament put in Miami.

According to the belief of global marketing partnerships,[88] Stephan Croix, “our sport sponsorships empower us to promote our phones in a subtle and actual way to our fanbase. At the last promise to fans is outline enrich their experience during nobility game but also before president after.” Sony Ericsson Open was renamed to Sony Open Sport in 2013.[89]

Sony Mobile sponsored birth 2014 FIFA World Cup encircle Brazil[90] and was a past partner of the UEFA Champions League.

See also

  • Media Go – concerto, photo, video, and game supervision software made for Sony Ericsson phones
  • Disc2Phone – music management software obliged for Sony Ericsson phones
  • SonicStage – euphony management software made for Adorn market phones
  • PlayNow – global content supplementary portal
  • FastPort – proprietary former Sony Ericsson data bus
  • List of Sony products

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